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The Multiplier by BCG X

Our experts across tech, design, and entrepreneurship break down emerging technology, tactics, and more. Stay informed—and on the cutting edge.
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Three Control-Group Mistakes and How To Avoid Them
November 14, 2023
By Adam Whybrew
If done right, randomized controlled trials (RCTs) can be almost magical, telling you, for instance, which half of your marketing budget you’re wasting. But, in practice, a lot can go wrong.
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Touchdown for Advertisers: Capitalizing on the Shift to Streaming Sports
November 01, 2023
By Audrey Bryce
It's that time of year again: football is back. For some die-hard fans, the start of football season brings more than just excitement — it brings a rollercoaster of emotions every weekend. For others, it brings an excuse to chow down on chips and dips every Sunday. (Guilty!)
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Overcoming the Limitations of Customer Lifetime Value
October 25, 2023
By Silvio Palumbo
Marketing is no stranger to having to do more with less, especially in today’s economic climate. But even during periods of growth, businesses need to carefully allocate their marketing dollars. Exploring experimental frameworks for traditional marketing strategies is one way marketers can drive efficiencies and, at the same time, improve marketing performance.
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How AI Maintains Manufacturing Productivity Amid Reduced CapEx
October 03, 2023
By Kunal Kumar and Miao He
Manufacturing companies are facing a conundrum: In the face of greater economic uncertainty and rising interest rates, they must maintain high productivity and improved efficiency without increasing CapEx spending. BCG clients have found EBITDA impact as high as +8% through improvements in decision-making related to productivity drivers such as machine setups and changeovers, operator-skill level, unplanned production downtime, and idle time. Recently, many clients have found that they can improve decision making through the use of optimization-based production-scheduling tools.
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Sounding Off: Why Audio is the Surprising Star of Customer Engagement
October 03, 2023
By Audrey Bryce
In a world filled with visual stimuli and digital distractions, one medium has, ironically, quietly been making its mark: audio.
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